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Cedar Fair stock, the company that owns the fair, will be buying a small business at the state fair in Arkansas this summer, according to a new report.
A Cedar Fair spokeswoman did not immediately respond to a request for comment.
The deal will give the Cedar Fair company the opportunity to expand its sales capabilities in the small business space.
In 2019, Cedar Fair has about 1,300 employees and plans to add another 100 employees in 2020.
But it said it will focus on “product development and marketing” to create a more competitive environment.
It’s not the first time Cedar Fair is shopping around for a small-business opportunity.
The Cedar Fair brand also has plans to launch an online shopping program this summer.
Cedar Fair’s stock has fallen nearly 30 percent over the past year as the company’s revenue has fallen and its cash flow has struggled to make ends meet.
Cedar Farmer’s Co., a competitor, also is seeking to expand into the small-to-medium-sized business space, but it has yet to announce a plan to do so.